M&C Saatchi
  • React
  • Google Cloud,  serverless functions
  • Google Firebase Auth & Firestore databsase
  • React Native, Expo – detached
  • Xcode, cocoapods
  • UHF
  • NFC
  • Twilo SMS
  • Raspberry Pi
  • Arduino, UHF reader
  • Cinema4D

Smart Thong

Role: Ideation & all code, 3D.


Convenient retail done the Australian way

It’s 2019. Nike and Puma are offering self-lacing shoes, Ikea invests big in the smart home – ikea 2.0. News about self-driving cars, drone delivery and cashless stores are rife.

The objective was simple, drive footfall into stores, and drive app use of newly launched on demand delivery services. Under the brands wants fans not customers mantra, and heavily inspired by amazon’s cashless stores and Dash buttons. The Smart Thong was born.

Several prototypes were developed included oLED screens, LED’s,  bluetooth LE to work in-store beacons. The final design utilizes two chips, one UHF tag for unique readings upto 10m and NFC for interaction with modern smartphones

The Results

“By far the best team I’ve ever worked with. They truly understood the look I was going for and completely nailed it!”